Customer Education

Customer satisfaction is a powerful key to profitability.

Customer satisfaction is a powerful key to profitability. As companies sell products that have complex administration, operation or service needs, they must ensure that their customers are knowledgeable and comfortable in using and supporting these products. Companies with a multitude of offerings can simplify a customer's decision-making process by providing education and information. Companies are also finding that making customers more knowledgeable about an area of product or service can be a way to gain mindshare for future preference and purchases. And most importantly, customer education can be a prime contributor to overall revenues.

By providing the latest information, training and certifications, companies can help their customers use their products more effectively, become productive more quickly and decrease their need for support. SumTotal's customer education solutions provide global, scalable capabilities to maximize the effectiveness, coverage and consistency of training to a company's customers.

Some of the ways that SumTotal solutions will enhance your customers' performance and learning:

• Increase revenue through training
• Increase customer satisfaction by having customers more familiar and confident with using their products
• Reduce training time and costs by blended learning and instructor-led classes and labs and providing online pre-requisites and references
• Reduce support costs with better training and customer certification programs